Pamphlets stacked awkwardly in waiting rooms and fake TV commercials with excessively excited actors are things of the past when it comes to medical marketing. A new kind of digital magic known as medical geofencing marketing has just come to the fore. Get ready to learn the sleight-of-hand-like finesse with which this clever method is revolutionizing healthcare.
You’ve just finished a big meal of burgers and fries, and your stomach is giving you a lot of grief. Your phone buzzes, and, lo and behold, a roster of neighboring digestive experts appears. It’s not telepathy, just geofencing. This clever plan makes use of location-based technologies to notify nearby mobile users about important medical updates.
The point of geofencing isn’t to spam people but to target them with pinpoint accuracy. Imagine you’re out sight-seeing in a foreign city and you twist your ankle. The phone suddenly starts ringing with suggestions for nearby orthopedic hospitals. No, it’s the computational wizardry of geofencing at work. Healthcare professionals and patients alike may benefit from this time- and location-specific approach to advertising.
Data magic is being cooked up in this pot. Marketers may learn about customer habits and preferences by tracking where they go. This allows them to craft one-of-a-kind communications that really connect with their target audience. Experiencing allergy symptoms? Expect advertisements from nearby pharmacies, replete with digital tissue. You may as well believe that your phone can decode your chemical structure.
Finally, the urban legend about geofencing being a kind of digital stalking has been debunked. Like a virtual doorman, it only allows appropriate material to pass through to the user. There is no storing or compromising of private data. Your anonymity will be protected much as a medieval castle would be preserving its riches.
Medical geofencing marketing is a frontrunner in today’s era of more personalized consumer experiences. It’s the meeting of medicine and technology, showing us that smartphones can do more than take silly pictures for us. Raise an imaginary hat to the geofencing gurus the next time you’re scared by frighteningly precise medical recommendations; they’re the modern-day soothsayers of the healthcare industry.